Interested in using a mobile app for your cow-calf records?
The Canadian Hereford, Simmental and Angus Associations have jointly been awarded funding from the Alberta Livestock and Meat Agency (ALMA) to explore the development of a mobile smartphone application (“app”) for Canadian cow-calf producers with integration into Canadian breed association performance data. Integrated Traceability Solutions Global (“ITS Global”) of Okotoks, AB has been contracted to research and summarize the functionalities Canadian cattle breeders desire in a mobile app.
An on-line survey of cow-calf producers across Canada, conducted in February and March of this year, was the first step in this process. The next step is to convene focus groups of producers and breed association staff to review and prioritize functional specifications and linkages for a mobile app, suggested in the survey.
Upcoming Meetings
Input from producers is very important, and we would like to invite you and your association’s membership to attend one of the following in-person consultations to provide your valuable feedback on a Canadian cow-calf app:
Red Deer, AB – Thursday, April 23 from 1:00 to 3:00 PM (includes lunch)
Lethbridge, AB – Friday, April 24 from 1:00 to 3:00 PM (includes lunch)
Moose Jaw, SK – Thursday, April 30 from 1:00 to 3:00 PM (includes lunch)
Brandon, MB – Friday, May 1 from 1:00 to 3:00 PM (includes lunch)
Webinars
To serve all other regions, focus groups will be hosted by webinar on the following dates:
Monday, May 4 at 10:00 AM MST
Tuesday, May 5 at 6:00 PM MST
Thursday, May 7 at 10:00 AM MST
RSVP
If you’re interested in using a mobile app for your cattle records and would like to have your say in the functionalities of a Canadian cow-calf app, we hope you can join us.
Please RSVP to appinfo@itslivestock.com by April 17th, stating your preferred date/location.
