Events

Resilient Livestock Marketing

Stop guessing, start strategizing. You do not have control over livestock markets, but the more you understand them, the better prepared you can be to make a profit.
This course teaches producers to integrate internal operational data with a keen understanding of external market forces to form a decisive, year-round marketing strategy. We focus on what you can control – your costs, your resources, and your timing decisions – to build a resilient marketing strategy designed for consistent profitability, regardless of market volatility.

Understand The Four Pillars of Resilient Marketing
1. ENERGY FLOW: Align your strategy with your actual land capacity and resource limits.
2. MARKET DYNAMICS: Understand your market to make more informed decisions.
3. RELATIVE VALUE: Know the true economic value and potential of every animal on your ranch based on today’s markets.
4. RISK MANAGEMENT: Implement a strategy that fits your ranch by using resource knowledge and financial tools to protect margins.

Who Should Attend?
● Livestock Owners & Operators
● Ranch Managers
● Anyone involved in making livestock sales or purchasing decisions.
What You Will Learn to Do:
● Better understand how your resources can impact marketing decisions.
● Gain insight into why markets shift and how to take advantage of those shifts
● Learn how to calculate the relative value of livestock using market reports.
● Protect your bottom line by developing strategies to manage weather and pricing risks